DIGITAL SIGNAGE: REAL-TIME INFORMATION AND ENTERTAINMENT

Zurich International Airport is Switzerland’s largest international airport and the main hub for Swiss International Air Lines. Well over 20 million passengers transit through this important air terminal yearly.

Disseminating information in real-time is critical to both air travelers as well aircrews at any airport. With the Swiss adherence to punctuality and accuracy, ensuring precision communications is of critical importance at Zurich International. Airport management needed a highly reliable solution that could be managed centrally.

Zurich Airport selected YCD Multimedia’s Cnario Suite content management solution to meet their up-to-the-minute standards. Cnario is able to manage hundreds of screens, detailing accurate real-time arrival and departure data. It also handles screens in baggage claim, providing travelers with up-to-date baggage location information. Additionally, the system controls advertising space within the airport as well screens throughout the terminal that provide live sporting events for passengers to enjoy while awaiting their flights.

Zurich Airport’s media manager and Clear Channel, a Swiss media company, manage the content that appears on the screens. The entire network includes stand-alone displays, video walls, collages and a digital advertising medium called Ad-e-motion developed by Clear Channel.

Today, Zurich Airport is able to communicate with passengers in real time allowing for a smooth, satisfying travel experience.  Additionally, advertisers are impressed by the overwhelming impact and quality of the digital signage throughout the airport.  Travelers get it all – real-time information, attention-grabbing video displays with super high-definition visual performance, as well an engaging advertising messages at strategic locations. Christian Barlocher, Head of Marketing Communications at Zurich Airport said, “YCD’s content management platform is an optimal and very reliable solution that best matches our needs.  We are highly impressed with YCD-based products in use in leading airports worldwide and the high-quality capabilities and ease of use of Cnario.  The results speak for themselves.” It is a triumph for all – Zurich Airport, Clear Channel and YCD.