Posted on: August 9, 2022
By: YCD Multimedia
Learn These 5 Tips to Create Amazing Digital Designs
These days many businesses are leaning on connected TV and digital out-of-home to connect to more customers with shorter, highly targeted messages while they are shopping. However, it is just not enough to create the fanciest signage system unless you have good signage content.
Digital signage is one of those mediums that are evolving. It is a combination of modern and traditional ways of spreading your message to people. There are many things that you need to consider when making digital signage content. You must know what your goals are, your target audience, and of course how digital signage can help you.
Here are some of our digital signage tips that you can use to suit your digital needs:
Identify your target audience
One of the most important elements when creating digital signage is knowing your target audience. Digital signage is not the same for every business. Hence, it is important to identify exactly who will be looking at your digital signage. For example, the objectives of airport terminal digital signage and a corporate lobby display are significantly different. Be aware of who you’re messages are targeting.
The purpose of having your digital signage is to capture or draw people’s attention. So, it is important to have an outstanding content. And it starts with being creative! Start jotting down ideas and start a brainstorming session. It is a good idea to generate several potential designs and solicit feedback early in the process. Setting a deadline will help keep the project on schedule once the broad strokes are outlined.
Don’t be afraid to try out new things and experiment with colors, themes, designs, and the like. Be humorous and have fun. There’s nothing wrong with giving witty or funny messages if it is aligned with the brand that you are promoting.
Choosing the right font
Be sure that the fonts are legible and simple. Use italics sparingly as they can be hard to read from a distance. Using bold lettering and large text can help in improving readability. A viewer should be able to read it quickly and understand your message without too much effort.
Oftentimes, people focus on the images before the text. Hence, your design should be created around visuals that include short phrases and sentences to bring focus to the important concept of digital signage.
Create a Call to Action (CTA)
Having a clear call to action on your digital signage will help you connect with the audience and persuade them to take the next step with you. The CTA should be clear and easy to grasp while being detailed. It might be a request for someone to go to your website, utilize a particular hashtag on social media, or benefit from a promotion. Using a QR code as a CTA is also a way to get viewers to connect to additional online resources.
Color and perception are also important
Another way to capture people’s attention is by using different color schemes. Red, green, and blue are the three primary colors used in digital color mixing (known as RGB). Other colors are combined using RGB. Black is the absence of color, whereas white is the combination of the three RGB colors.
Our eyes are least sensitive to blue and are most sensitive to green, with red coming in second. To make your designs better:
Planning your goals, knowing your audience, and creating content that fits your needs are all important factors to make your audience love your digital signage. With the tips that we’ve shared with you, it will ensure that you will be able to get the results that you want for your business.
The Benefits of Using YCD Multimedia Services
So, if you are looking for digital signage services that will reach out to your clients and pack a punch, YCD Multimedia services can help and make your life simpler. We are at the forefront of digital signage content innovations.
Our capabilities are top-notch, and we provide the best services in the industry. Together with our diverse partner network, we deliver targeted, immersive, and dynamic content creatively aligned with your interests and your customer’s interest as well.
We offer monitoring, managing, hosting, content workflow, and content creation for digital signage applications in a wide range of verticals. We have created these service offerings to make sure that our clients deploy their digital signage content seamlessly, and efficiently.
Let’s connect! We will be happy to know more about you and how we can help you in your digital needs.
Want to know more design guidance? Join our newsletter and be updated with the latest news, promos, and other activities in the industry.