YCD Multimedia Helps LACOSTE Enhance Its Brand in Key US Stores
New York – January 7, 2012. YCD Multimedia, a global leader in providing smart digital media solutions to the retail business world, today announced that global fashion icon LACOSTE has selected YCD's digital signage platform to manage and control video walls in US stores, including the LACOSTE 5th Avenue Flagship in New York City.
The stores comprise various video walls (including a ceiling display in Miami) adding modern flavor and communication tool to the classic and traditional brand, created in 1933 by the French tennis legend René Lacoste. The video walls tell the LACOSTE story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by LACOSTE and is updated remotely by LACOSTE HQ.
The latest store to install YCD's Messenger platform is LACOSTE new boutique on Lincoln Road in Miami. This installation followed Messenger's implementation at LACOSTE Soho boutique on Broadway and Flagship store on Fifth Avenue, both in New York City. All three shops have been designed in a modern, engaging style to gain maximum visibility and reflect the top quality of LACOSTE products.
LACOSTE offering is displayed in a very appealing and attractive manner, emphasizing the unique design and the prestigious style of this famous brand. The display not only helps customers make better decisions, but also creates a unique customer experience.
"We wanted to convey our brand and communicate with customers in a very modern way," said Peter Wiegand, Senior Project Managerat LACOSTE. "In order to do this we needed a solution that wouldn’t compromise on the quality of playback or be a barrier for LACOSTE Corporate to update the content. After examining various solutions, we came to the conclusion that YCD's Messenger best fits our needs."
"We are excited to be selected by one of the world's most famous brands in the apparel industry," said Noam Levavi, CEO of YCD Multimedia. "These new generation stores, using digital media, allow customers to enjoy a luxurious ambience and feel like they are in a prestigious fashion show. This enhances both customer experience and brand equity, creating a unique shopping environment."
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired Cnario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com
Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children. LACOSTE S.A., animates and coordinates eight worldwide licenses granted to various partners: Devanlay, its historical partner for apparel and leather goods, Pentland for footwear, Procter & Gamble for fragrances, Marchon for eyewear, Movado for watches, Zucchi Group for home textiles and the GL Bijoux group for fashion jewelry. The LACOSTE brand has achieved a wholesale turnover of 1.6 billion Euros in 2011 in retailer sales which is the equivalent of 3.7 billion Euros in terms of end users turnover. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network. For more information, please visit www.lacoste.com
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