YCD Multimedia & Coca-Cola Present Cinema Digital Signage At CineEurope 2015
Digital cinema extends beyond the silver screen. Today’s multiplex theaters create immersive environments using digital signage to engage movie-goers as soon as they enter – and increase revenues.
New York, June 11, 2015 – YCD Multimedia, the leading global provider of advanced digital signage software solutions, announces its participation with Coca-Cola in bring to life the Coca-Cola lounge for a second year at CineEurope 2015 in Barcelona, Spain, June 23-25 2015.
Working again with partner Littlebit Technology, as well as NEC Displays Solutions and Intel, YCD’s Cnario Digital Signage Suite will once again be used to bring the Coca-Cola lounge’s rich content to life by creating an immersive experience for all who enter.
As the main sponsor for this year’s CineEurope show, Coca-Cola once again wanted to impress audiences by showcasing a new theme for the lounge. A focus for cinema owners on the value digital signage adds not only to the overall guest experience, but also to revenues will be present in each area.
“Creating an immersive environment for guests to be wowed is only part of the solution we provide. Cinema owners and operators want to use digital signage to drive increased revenue in the concessions area or encourage movie goers to join a loyalty program for example”, said Lou Carulli Marketing Manager for YCD Multimedia. “Owners want and need to correlate the impact a solution has to their business” he added.
Box office ticketing, concessions, future film promotions, wayfinding and interactive solutions will all be showcased within the lounge to provide a true to life movie going experience. On the backend, content will be presented in each area and can be linked together to integrate with ERP/POS systems for added operational and business benefit.
For more information on CineEurope, visit www.filmexpos.com/cineeurope
For more information on cinema digital signage solutions, visit www.cinesuccess.com
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