YCD Multimedia Announces Integration of its Retail Advertising and Merchandising Platform (YCD|RAMP) with Google Web Designer
YCD Multimedia announced an innovative workflow for YCD|RAMP (the company’s proprietary Retail Advertising and Merchandising Platform) with Google Web Designer, a free tool for creating HTML5 pages, banner ads, and widgets launched by Google last month. This well-received tool represents a breakthrough in simplicity and advertisement-oriented focus compared to existing solutions.
YCD has created a seamless workflow for importing Google Web Designer projects directly into RAMP, enabling YCD customers to create templates (the basis for RAMP branded designs) themselves without needing costly HTML or Flash Studio services.
By tagging media and text in GWD, customers can take advantage of RAMP’s dynamic data features (pricing, product images, call to action, and more). Upon import, RAMP identifies and associates these tags with RAMP dynamic objects, and creates “native” RAMP templates that are immediately available to user. To ensure users can “hit the ground running”, sample HTML5 projects are provided with this integration.
“With the introduction of Google Web Designer, our R&D team quickly realized the importance of finding ways for our users to use this powerful tool as part of their digital signage workflow in RAMP,” said Eran Sharon, VP of Product Management, YCD Multimedia. “Google Web Designer brought great advertising-focused HTML5 design tools to the world. With our new integration update for RAMP we are excited to put these tools to work in a new way making template creation by YCD customers fast, simple, and free.”
YCD|RAMP (Retail Advertising and Merchandising Platform) addresses the needs and challenges of retailers, offering them, their agencies and suppliers a comprehensive platform to create, manage, and deliver branded marketing campaigns and targeted product promotions that assist consumer behavior retail processes and influence their buying decisions.
Using RAMP’s innovative product-centric approach, marketing teams can quickly and easily deploy product updates, campaigns and advertisements. Smart templates and RAMP's intuitive interface differentiate price and promotion by location and time. Promotions can be sent to one, some, or all locations using “presets”, ensuring correct and timely campaigns and updates and 100% compliance with brand guidelines.
Authorized store managers or regional managers can manage corporate-approved campaign slots and make real-time updates based on local criteria, such as weather, events/promotions, or inventory levels. POS integration adds real-time upsell/cross sell capability, inventory tracking, and most importantly analysis and optimization of content effectiveness and ROI.
YCD|RAMP comes preconfigured with templates optimized for retailers’ needs including “attract” screens, digital menu boards, point-of-sale impulse (“AdScreens”), shopper assistance, shelving/counter, and brand loyalty displays. Additional templates can be created using Flash or HTML5, and RAMP can also import and automatically recognize HTML5 projects crested in Google Web Designer – a free advertising-focused HTML5 content creation tool.
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