Luxury Swiss Watchmaker Hublot Selects Cnario Digital Signage Software for Its Stores
Tel Aviv, Israel – March 2, 2011. Cnario, a global provider of digital signage software solutions, today announced that Hublot, the prestigious Swiss watchmaker, has selected Cnario’s digital signage platform – Cnario Messenger – to create a multi-screen synchronized solution for large video walls at Hublot’s stores in Paris, France and New York City. Following the successful implementation, Hublot plans to deploy video walls driven by Cnario’s software at Hublot’s additional 26 stores worldwide.
Hublot, known for its motto – “The Art of Fusion” – fuses in its luxury watches precious metals and innovative materials, symbolizing the synthesis between tradition and future. The project at Hublot’s store in Paris was conducted by APIA Solutions, a French company specializing in digital media and interactivity in point-of-sale environments. The integrator in New York was Media Services Worldwide, a US provider of design, integration and installation services.
Both video walls, in Paris and New York, display Hublot’s Web TV live streaming, high quality synchronized video clips of Hublot’s watches and brand animations. The displays are centrally managed from Geneva, Switzerland, using Cnario Messenger’s innovative web tools.
Although located inside the store, the video walls are clearly visible to passers-by, attracting visitors to enter the shop. The high quality display, and Web TV broadcast, visibly conveys the prestige, elegance and exclusivity of the unique watches, creating a powerful customer experience.
Cnario Messenger, a complete digital signage display, distribution and management software platform, offers real time synchronization of content without loss of definition. The software platform provides better-than-broadcast quality playback in any shape, size and resolution. Cnario Messenger is characterized by its superb multi-display playback capabilities, as well as its advanced management, monitoring and control tools. The system’s innovative content creation tools easily help to create displays and cut costs.
At the Paris store, Cnario Messenger runs on an HP PC Cluster of two Z Workstations powered by Intel® Xeon® processors. In New York, it runs on a player assembled by Media Services Worldwide that is powered by the Intel® Core™ i7 processor. Both systems include AMD graphic cards.
“The new video walls in our stores help us present our watches in a very attractive way,” said Ion Schiau, International Retail Manager, Hublot. “The high quality display creates a magnificent atmosphere that is felt throughout the shopping experience.”
“Hublot is known globally for its highest quality products, and as such carefully selects its suppliers,” said Tamir Ginat, Cnario’s CEO. “Hublot’s decision to base the display at its stores on Cnario’s platform is testament to the superb quality of our solution.”
Cnario is a global provider of comprehensive display, distribution and management software solutions for digital signage networks. Cnario’s products are widely used in a variety of industries and sectors, including financial institutions, advertising and media, public institutions, entertainment, healthcare, education and transportation sectors. Cnario’s cutting edge technology enables unparalleled playback and management capabilities of high-impact video displays in any size, shape and resolution. To date, the company has deployed in 40 countries through its global partners and international value-added resellers. The company has offices in the United States, Europe, and Israel. For more information about Cnario visit www.c-nario.com
Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution in material innovation and aesthetics. In 2004, Mr. Jean-Claude Biver – one of the few men who have genuinely left their mark on Swiss watchmaking – gave Hublot a great new boost and revolutionized watchmaking with the creation of the “Big Bang,” the multiple award winning chronograph with a contemporary and elegant design, which marked the start of the brand's spectacular success. Today, with the new high-tech Hublot watch manufacturing, building on the brand's impressive growth, he continues to write the story of the Art of Fusion with the combination of materials like ceramic, carbon, platinum, tantalum, tungsten, titanium and rubber – with conventional materials such as gold, platinum, steel, diamonds and precious stones, while remaining true to the Swiss tradition enriched with the visionary creativity of the 21st century. For more information, visit www.Hublot.com
About APIA Solutions
APIA Solutions is specialized in dynamic displays and interactivity at the point-of-sale, and uses innovative technology capable of responding to the stakes of targeted communication. APIA Solutions is part of APIA Group that is a reference for the equipping of commercial premises. For more information, visit www.apia-solutions.fr
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