Bowlmor Transforms Bowling into Exciting Entertainment with YCD and ScreenPlay Technologies

New York, June 11, 2013 – YCD Multimedia, a leading global provider of smart digital signage solutions, today announced that Bowlmor, one of the most successful bowling concepts in the US, has started to install an innovative platform in its venues that provides on-screen music and video entertainment. The project aims to create a more show-like and fun dance club atmosphere where the game is combined with visual effects and music, according to the audience's taste. The rich media environment also makes the bowling centers a great place to host private parties and events.

The innovative system, ScreenCast, developed by ScreenPlay Entertainment, is based on YCD's content management solution (YCD|CMS) and YCD's automated and fully synchronized audio and video player (YCD|Player). The first system was installed at Bowlmor's bowling center in Union Square, New York, a second in Bethesda, Maryland followed by Strike in Miami. Each location is equipped with numerous huge screens, creating a unique, unprecedented audio-visual wow experience.

The ScreenCast system gives the bowling center's managers complete control through an intuitive touchscreen interface, enabling them to become "instant experts" on building custom programs, scheduling dayparts, and system administration. Bowling center managers can create their own playlists from ScreenPlay's massive music video library, or use ScreenPlay's programmers to deliver tailor-made playlists for general audiences, specific crowds or events.

“Everything is working perfectly here in the Bethesda bowling alley, and I am extremely happy with the product," said Tony D’Angelo, General Manager of Bowlmor in Bethesda.

"It’s really encouraging to see another customer getting the results they need from a YCD-based solution," said Noam Levavi, YCD's CEO. "This project is a great example of how digital multimedia works to create an experience that fits a brand and provides a sensory-rich experience for the customer. Bowlmor's managers can be in complete control of what’s happening and can manage the style of the environment to enhance a particular event or circumstance.”

"Music and the content that’s on your screens are two of the most defining elements of a venue’s atmosphere," said Keri Maxwell, General Manager, ScreenPlay Entertainment. "With YCD’s software, combined with our solution, service and experience, we are able to provide Bowlmor with compelling on-screen content and pitch-perfect music, as well as content management capabilities, allowing a totally customizable experience depending on event, crowd or theme."

Lou Carulli
Marketing Manager

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