As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience, this is a goal we've had since day one - we were only waiting for the right location. And now we have it.
People stay longer (an average of 50 minutes), buy more and report greater satisfaction. The plan is to eventually roll out the new store design at all 2,200-plus company-owned retail locations and scale elements of the design to its authorized dealer to create a consistent look and feel.
Size matters in Times Square. Sometimes it just comes down to wanting to stand out, and it comes down to ego.
People go to the Grand Canyon to see the most visually stunning natural canyon in the world. They come to Times Square to see the most digitally striking canyon in the world.