In marketing, effective communication is critical to success. Red Ventures has become one of the fastest growing direct marketing companies in the nation by applying that very principle to all they do. Named the Best Place to Work by the Charlotte Business Journal for two years running, Red Ventures has been leading the pack with innovative direct marketing strategies, earning it a spot in the Top 20 Inc. 500 list twice.
Due to their immense success and growth, Red Ventures undertook some renovations to their corporate headquarters in Charlotte, North Carolina. Besides updating and improving the space, they also sought to create a corporate communications system in a highly-visible area of the main lobby that could deliver the company’s brand promise and welcome visitors.
YCD Multimedia was asked to take charge of designing an effective digital signage solution that would meet Red Venture’s needs. Sam Losar, Presidents of U.S. Operations for YCD Multimedia describes the some of technical expectations for this project in detail saying, “Given the location, Red Ventures needed a video wall solution designed for 24/7 operation, one that could deliver the high brightness and contrast ratios that Red Ventures was expecting to complement the creative strategy and work as a centerpiece of the new atrium.”
After taking all of these factors into consideration, YCD Multimedia designed a 12 screen video wall array that would be installed in a prominent location of the main lobby. They oversaw the installation of the 12 55” LG LCD monitors and then began working on designing an interface that would meet Red Ventures’ needs. Sam Losar again comments on the final YCD solution saying, “The marriage of YCD’s content management and the widescreen LCD monitors presented the perfect combination of commercial reliability and technical functionality with the dynamic picture quality and design we are accustomed to seeing from LG.”
Using their digital signage software suite, Cnario, YCD Multimedia was able to give the new video wall better-than-broadcast capabilities even though the video wall itself was very large. Each of the 12 screen outputs are completely synchronized at all times and can be updated in real-time. YCD Multimedia’s CMS design made it simple for Red ventures to manage, create, and display all of their content from a single PC station.
The results were outstanding. Red Ventures now had a visually engaging, highly innovative video wall able to display content across all screens as a single canvas or with different content on each individual screen. The system had additional benefits including a reduced environmental footprint and a lower total cost of ownership. Red Ventures found it very easy to use and its flexibility made it operational from day one with minimal administrative interventions needed.
Dan Feldstein, Red Ventures’ CMO and cofounder discussed his satisfaction with the new system by saying, “Our primary goals for the video wall were to create the right atmosphere for guests, improve the ambiance of the lobby area and introduce a dynamic platform for corporate communications. The LG-YCD video wall solution has gone beyond achieving these goals by providing a much more engaging and practical communications tool than we had anticipated.” Since its installation, it has been used to deliver time sensitive messages, reminders, announcements, results, promotions and other warm, welcoming messages to visitors and staff. Dan Feldstein shared his final thoughts saying, “I cannot imagine the Red Ventures headquarters without it and we have the added benefit of a digital platform in place that can easily expand and respond to our internal communications needs as we continue to grow the company.”