John F. Kennedy Airport in New York is one of the busiest in the United States with more than 48 million passengers passing through its gates every year. When American Airlines began a major renovation project to combine Terminals 8 and 9 in 1999, JCDecaux was tasked with finding a high-impact solution that would attract big-brand advertisers as well as the flying public.
JCDecaux determined the best place to do this and leverage the most real estate was along a mile-long walkway within the new terminal. Their plan was to create a digital experience for passengers as they moved along through the terminal. They wanted something unique and on a massive scale.
Finding an extraordinary solution that was both workable and economical was the biggest challenge. The major obstacle was not only being able to seamlessly run HD synchronized video with audio on a massive scale across many screens, but to do it affordably and in a way so that visitors would enjoy the experience without be annoyed by inconsistencies. This meant that using expensive proprietary systems would be prohibitive.
Powered by YCD’s Cnario Suite, cost-effective yet extremely robust off-the-shelf software, JCDecaux deployed forty 70-inch screens over a mile-long stretch within the terminal.
The synchronized high-definition content is now so spectacular, it engages travelers as they walk across the corridor or make use of the moving walkway. Not only does the display entertain and inform, but also it makes the one-mile stretch easier by providing travelers with stimulating, advertising content.
With YCD’s Cnario Suite, JCDecaux was able to create a one-of-a-kind installation that now allows advertisers to capture target audiences in a unique and spectacular manner, while giving weary travelers something to see and hear that’s stimulating and easy to watch. Eric Penot, Chief Information Officer at JCDecaux discussed YCD’s contribution to the project saying, "They were really the only ones who had the quality of playback that we needed for our Prestige Digital Network. It’s difficult to find equivalent software that is able to drive high-resolution images – 1080p – across several screens from one player, while synchronizing them to the frame when you have several screens that are next to each other, moving together. They were really the only ones who were able to do that."