Global Exchange, headquartered in Spain, provides international travelers with foreign currency exchange services. The company has 176 branches across 16 countries in many international airports. Their newest venture was located in Ben-Gurion International Airport, Israel's largest airport, which was visited by over 16-million passengers in 2015.
Global Exchange needed a way to convey information to passengers as clearly and seamlessly as possible. After reviewing all of their options, they chose YCD Multimedia and their partner Samsung to develop a digital signage solution that would fit their needs.
YCD Multimedia planned, managed and conducted the project from start to finish. As a global leader of smart digital media solutions, they were a perfect fit for the leaders in global foreign currency exchange. YCD has extensive experience in airport environments and were able to provide Global Exchange with their Cnario Suite to create a video wall array that meets their client's needs.
Global Exchange installed four video walls at their exchange offices in Ben-Gurion Airport, which were connected to Global Exchange's server and displayed currency exchange rates, promotional clips and useful information for passengers. All of the information was seamlessly displayed on Samsung ultra-slim bezel, professional-grade screens, giving passengers the clearest view possible. Their video wall array not only presents information, but also integrates fully-synchronized audio and high-impact video to build their brand. The video walls can support up to 12 separate channels of digital content across several screens or a single wall.
YCD's Cnario Suite enabled Global Exchange to publish an array of content to attract their customers and keep them informed. YCD's flexible Cnario Suite platform allowed for a seamless and engaging digital signage solution for all who pass through Ben-Gurion International Airport.
Marcos Barchilón, General Manager at Global Exchange Israel, explains the impact that Cnario Digital Signage Suite made on their marketing efforts saying, "Video walls are an excellent tool to attract passengers and create an atmosphere of sophistication and state-of-the-art services. They also allow us to publish all kinds of information so our clients are always informed about our prices or promotions. YCD Multimedia's solution was ideal for smoothly operating our video walls, and allows us to show seamless images."