Who doesn't love a Ferrari? The Italian automaker is famed for its speed, sleek design and luxury style. Ferrari has been a leading force in sport vehicles since their debut in 1940. Designing vehicles that could make anyone feel like a race car driver, Ferrari specializes in producing the most cutting-edge machines available in the luxury car market. Keeping up with their luxurious roots, they developed a retail line to enhance the Ferrari brand and lifestyle. At their retail stores, Ferrari lovers can purchase anything from watches and accessories to clothing and collectibles all donning the famous logo. When Forza Retail was tasked with opening the first-ever US retail locations, they wanted to give shoppers an experience that would live up to the Ferrari reputation. Needing a way to create a cutting-edge retail environment with visual solutions that would be consistent with the brand's iconic reputation, YCD offered the perfect solution.
YCD Multimedia, working with their partner TDSG, was able to provide Forza Retail with a digital signage solution that undeniably enriched the Florida and Hawaii locations. YCD's Cnario Digital Signage Suite did what no one else could and brought the speed and spice of Ferrari to the big screen. The Florida and Hawaii locations were equipped with multiple video walls and video slices which provided seamless content playback and unique style. Cnario gave Forza Retail the ability to distribute and manage content with flexibility and ease. With customized on-site digital media solutions, Forza Retail created a unique shopping environment that captivated Ferrari lovers and embodied the essence of the Ferrari brand. YCD, TDSG and Forza Retail were able to bring the exclusive Ferrari experience to all who entered the retail locations.
Joel Herman, President of Forza Retail, praised YCD saying, "The brand has a huge following and creating the right in-store environment is key to conveying the Ferrari experience. YCD Multimedia has played a central role in helping us attain this goal through their unique in-store digital media solutions."